MEDIA KIT
Studio Qila
ABOUT QILA
Studio Qila is a high-intensity, Pilates-inspired workout that uses slow, controlled movement and purposeful cardio bursts to build strength. While intense, modifications and amplifications are always offered to be inclusive to all fitness levels. Read more
OUR FOUNDER: Bridget Freidberg
Qila is founded and led by Bridget Freidberg. Bridget is an Austin-based entrepreneur, Pilates instructor, strategist at Google, and holds an MBA from Wharton.
She combines her background in tech and training in movement to build the Qila brand and method, while striving for greater representation, inclusion, and accessibility in the wellness space.
Before developing the Qila method, she was a master coach at [solidcore] and trained with SLT / the Lagree method.
Bridget is an Alaska Native (Alutiiq / Sugpiaq) woman and a registered citizen of Egegik Village. Read more
Founder Name: Bridget Freidberg
Contact: Bridget@studioqila.com
Social: @studioqila, @bridget.ocarroll
Website: studioqila.com
Pronouns: She/Her/Hers
15
Indigenous Woman Owned
Studio Qila is the first Native-owned digital fitness studio. Qila was named after its founder's Alaska Native (specifically, Alutiiq) word for "spirit," representing strength beyond the physical.
Awards
Awarded the Penn Wharton Innovation Fund for its innovative and accessible method and exceptionally dedicated community.
Giving Back
Giving back to under-resourced communities and amplifying BIPOC voices is a core part of Qila, and is integrated directly into their business model. Qila pledges 10% of proceeds to support BIPOC communities, has raised an additional $15K through donation classes, and offer membership scholarships to anyone who needs it.
Audience
15K followers across platforms | 10% engagement
2K monthly website visitors
90% women; ages 25-44
92% US, top cities: New York, LA, Austin, SF
Interests: Wellness, entrepreneurship & corporate life, productivity, biohacking, women / Indigenous / minority owned businesses, community connection
Press & Partners
Qila has been featured in Shape, The Cut, Create & Cultivate and has a guest series on Poosh. Bridget was awarded the Penn Wharton Innovation Fund and was named a Well+Good Changemaker.
We have also hosted in-person and virtual events with Athleta x SXSW, FP Movement and Bala, and partnered with Google, Microsoft, UCLA, Dartmouth, Paul Mitchell and more.
Learn more about partnerships.
In the News
Past Events: Athleta x Women that Rock for SXSW
